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The Return of Click to Call?
Click to Call as been around online forever, yet it has been little used. Historically yellow pages publishers (e.g., Superpages) that offered it saw limited use vs. more conventional phone calling to...
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Google Debuts Click to Call for Mobile
Today Google is formally launching functionality that enables a “clickable local phone number” to appear in mobile ads. In other words a phone number appears as part of the ad copy and consumer-users...
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Yext Is for Real
I met briefly with Yext at the Borrell show after months of emails back and forth. The company partly showed me and further described an elaborate and impressive calling platform directed at new...
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Google Expands ‘Click to Call’ Program
Google has decided to let all advertisers utilize its Click to Call program (only mobile, on high-end smartphones). Before you needed a physical address (i.e., local business). You associated a phone...
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Telmetrics: Google Click2Call Good for Industry
The following is a piece by Bill Dinan, President of Telmetrics, about Google’s recent expansion of its Click to Call mobile advertising program and its potential larger significance in the market. The...
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Google’s Click to Call into PPCall?
Telmetrics’ Bill Dinan offers a column at Search Engine Land and thoughts on Google’s mobile Click to Call offering. He wonders: Will national advertisers flock to the Google click-to-call model in...
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Guess: Phone #s in AdWords = PPCall
Google, to my knowledge, has always allowed phone numbers to appear in AdWords ad copy. But this has not been a widely employed practice. Or maybe at one point it was allowed and then later disallowed;...
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Marchex Launches PPCall ‘Exchange’
Marchex has gone public with a “Pay-for-Call Exchange,” according to a press release out this morning: The Marchex Pay-For-Call Exchange combines a robust telephony platform with campaign creation...
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Yext Launches Rep Mgmt Platform
Today Yext launched a reputation management platform that it hopes will be broadly adopted by not only SMBs but also some of its competitors. Here’s Yext’s description of its new Yext Dashboard: The...
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Yelp’s ‘Hidden’ PPCall Opportunity
Pay per call is not something that Yelp currently sells, to my knowledge. However this little bit of data caught my eye in a Yelp blog post last week: Last month, over half a million calls were made to...
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